The air dried vegetables market is estimated to grow at the highest pace owing to rising health consciousness among consumers. Air dried vegetables such as potatoes, carrots and onions are a healthier and convenient alternative to fresh vegetables as they retain most of their nutrients after the drying process. The process involves washing, slicing or dicing vegetables before dehydrating them at low temperatures. This helps preserve flavor, texture and nutrition with a longer shelf life of 1-2 years without preservatives or additives.
The global air dried vegetables market is estimated to be valued at USD 4.12 Bn in 2024 and is expected to reach USD 7.30 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
Key Takeaways
Key players operating in the air dried vegetables market are Olam International, Sunfood Corporation, Hain Celestial Group, Dole Food Company, McCain Foods, Kraft Heinz Company, General Mills, Conagra Brands, B;G Foods, Pinnacle Foods, Tropicana Products, Green Giant, Del Monte Foods, Euro Foods Industries, Maxcor Agro And Allieds, Caradora Health Solutions, Tripti Food Processing and Traders, Natural Prime Food ; Spices, Agarwal Foods, and Sandha Overseas. These players are focusing on new product launches and expansions to increase market share.
The Air Dried Vegetables Market Demand for convenient and healthy snacks is driving the air dried vegetables market. Rising health awareness and busy lifestyles have increased the demand for ready-to-eat snacks that are low in calories and high in nutritional value. Air dried vegetables are rich in vitamins, minerals, antioxidants and fibers making them a favored option.
Technological advancements in food dehydration and processing methods have enabled large scale production of air dried vegetables while retaining high quality. New techniques such as vacuum, solar and pulsed light drying methods help remove moisture quickly and evenly without loss of nutrients. Automation has increased production efficiency and quality control.
Market Trends
Incorporation of advanced packaging - Major players are focusing on innovative packaging solutions such as re-sealable packs, pouches and cans to increase shelf life and ensure product freshness. Barrier protective films prevent moisture absorption and help retain taste and texture.
Rising demand for organic products - With increasing health consciousness, demand for organic and clean label products is on the rise. Players are offering organic and non-GMO certified air dried vegetables catering to this consumer trend.
Market Opportunities
Growing popularity of vegan snacks- Rising vegan population and flexitarian diets are creating opportunities for air dried vegetables as meat alternatives in snacks. Products such as air dried veggie chips, veggie pasta and veggie burgers could witness high growth.
Increasing investments in emerging markets - Countries in Asia, Africa and South America showing rising disposable incomes and health awareness represent untapped markets for air dried vegetables. Global players can leverage opportunities through partnerships with local players.
The COVID-19 pandemic has impacted the growth of the air dried vegetables market. With lockdowns imposed globally, supply chains were disrupted heavily impacting the production and distribution of air dried vegetables. Farmers faced challenges in harvesting crops on time due to lack of labor and transportation issues. This led to reduced supply of fresh vegetables which are used to produce air dried vegetables.
The demand for air dried vegetables also fell sharply as consumers focused more on stockpiling staples. The foodservice industry which is a major consumer of air dried vegetables witnessed a massive decline in demand as restaurants, cafeterias and canteens remained shut. Exports of air dried vegetables also reduced significantly due to difficulties in logistics and shipping.
However, with lockdowns easing in many parts of the world gradually, the market is recovering. The companies are focusing on innovating their packaging and introducing single-serve formats to cater to the changing preferences of consumers who are cooking more at home. Many players are using online channels aggressively to drive sales. They are promoting the health benefits and long shelf-life of air dried vegetables.
The market in North America leadsas per Air Dried Vegetables Market Regional Analysis. Europe is the second largest regional market for air dried vegetables. In terms of growth, Asia Pacific region is projected to be the fastest growing market during the forecast period. Countries like India, China and other Southeast Asian nations have suitable agro-climatic conditions for cultivating various vegetables which can be converted to air dried form. Rising health awareness is also propelling the demand for healthy snacks and low moisture foods like air dried vegetables in Asia Pacific region.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)